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ELLA EKSTROM
Event Southwest, Account Coordinator | 2024

Led the design, permitting, and vendor relations for large-scale public events in DFW region.

  • Developed key design collateral in Adobe Illustrator and AutoCAD for the large events such as the Dallas Heart Walk, the Katy 5K, the JPMorgan Corporate Challenge, developing graphical site maps, CAD site maps, runner bib design, digital ads, and event signage.

  • Built the company’s social media strategy and implementation plan, developed a social media calendar, and designed and scheduled posts

  • Responsible for city permitting for several large public-facing events and developed thorough system for identifying and administering public notices to encompassing residences and businesses.

  • Sourced and maintained vendor relations for events.

Kaleidoscope Park Foundation, Program Associate Independent Contractor | 2023

Directed the strategic plan for public programming and art for the public park project that launched in mid-2024.

  • Conducted analysis into peer parks and community demographics; identified market and consumer trends

  • Developed comprehensive 25-page strategic plan that was presented to leadership

Zscaler, Practicum in Strategy Consulting with Dr. Helmuth Ludwig | 2023

Developed strategic recommendations for how the cloud security company can achieve $5B ARR in 26 months.

  • Conducted competitive analysis of key cloud security players and researched market trends

  • Presented key insights and strategic recommendations virtually to Zscaler client

St. Philip’s School and Community Center, Constituent Analysis Nonprofit Consulting Project | 2023

Conducted a constituent analysis for our team’s nonprofit client through the Business Leadership Center at SMU.

  • Developed a comprehensive survey to address four constituent segments — donors, volunteers, & alumni

  • Analyzed resulting survey data and presented key insights to leadership

American Airlines, Practicum in Customer Engagement with Dr. Marci Armstrong | 2022

Analyzed real customer data to develop strategic recommendations for American Airlines’ AAdvantage Program.

  • Analyzed 100,000 datapoints of AAdvantage customers data from the client

  • Presented key insights and strategic recommendations at the American Airlines headquarters in Fort Worth

Dallas Symphony Orchestra, Practicum in Research for Marketing Decisions with Dr. Marci Armstrong | 2022

Conducted market research and developed strategic recommendations for the Dallas Symphony Orchestra.

  • Conducted and analyzed comprehensive survey for four customer segments based on buyer behavior

  • Presented key insights and strategic recommendations to leadership at the Dallas Symphony Orchestra

The Dallas Opera, Marketing, Sales, & Operations Intern | 2022

  • Developed the 2022-23 ad plan schedule and cost for all print, digital, and billboard ads

  • Conducted an audience sentiment analysis for the 2021/22 season

  • Researched new client opportunities for group sales

Made in NYC, Graduate Fellow in Communications | 2020 - 2021

  • Took lead in new member outreach, onboarding and engaging over 60 new members;

  • Analyzed 5 years of new member data and developed the “New Member Digest;”

  • Wrote over 35 articles — "Made in NYC Week 2020" announcement, the recap for the "Greening Industry" and "Fashion is Political" panel discussions, and the Black History Month, Earth Month, Women’s History Month, and AAPI Month campaigns in which I interviewed a series of highlighted members and wrote a specifically tailored article for each to share their individual stories;

  • Drafted and scheduled social media content across all platforms;

  • Created a highlights reel video series for the "Made in NYC Week 2020" event as well as the "Behind the Business" campaign.

  • Designed the graphics for event promotions, newsletters, and social media.

Centrally Isolated Film Festival, Creative Director | 2020

  • Developed the film festival's website;

  • Coordinated the streaming films;

  • Created a press release for the event;

  • Increased the attendance by 2000% from roughly a hundred attendees to over two thousand, with the total visits for the website nearing three thousand.

Synecdoche Magazine, Creative Director & Editor-in-chief | 2019 - 2020

  • Developed the magazine’s creative strategy and brand identity; 

  • Designed the Synecdoche logo;

  • Created the website and optimized the SEO; 

  • Designed and copyedited the first issue of the magazine.

Quicksilver Studios, Creative Research Intern | 2019

  • Compiled and synthesized scientific research on the psychological effectiveness of various graphic design techniques;

  • Conducted internal polls for employee engagement; 

  • Conducted a competitive analysis;

  • Researched potential areas of expansion; 

  • Proofread and edited written material;

  • Assisted in design.

CornellRadio.com, Creative Director | 2018 - 2019

  • Designed the CornellRadio.com logo;

  • Relaunched the website and improved the UX Design; 

  • Developed promotional material for social media;

  • Hosted a radio show.

ElectrIQ Marketing, Public Relations Consultant | 2018 - 2019

  • Strategized media outlets to reach new target audiences;

  • Copyedited written material.

Tikkit, Graphic Designer | 2018

  • Developed the branding for the "Tikkit Events" initiative; 

  • Designed promotional material for use on social media;

  • Created an invite for the NY Summer Kickoff event.

Thrive LOUD Podcast Internship, Communications & Audio Engineering | 2017

  • Developed and designed a series of digital marketing campaigns; 

  • Created new versions of the intro and outro audio clips; 

  • Audio engineered and published new podcast episodes;

  • Was a guest speaker on an episode.

"Day at the Races," Event Planner  |  2017

  • Arranged experience enhancing activities, including a specially dedicated race, a VIP paddock tour and trophy presentation, jockey meet-and-greet, wagering vouchers, an expert guest speaker, and an interactive photo booth;

  • Developed the branding and design for the invitation, program of the day's events, contest forms, prizes, and other event collateral;

  • Created personalized mint julep cups and goodie bags;

  • Coordinated the venue, décor, and floral arrangements.

Anuyu Boutique, Marketing & Brand Development |  2017

  • Developed the current logo used on the storefront and website; 

  • Implemented targeted digital campaigns to expand their social media presence;

  • Designed digital and print graphic content, including advertisements and posters.

The Bucknellian Newspaper, Layout Editor | Bucknell University | 2016-2017

  • Worked with InDesign to draft and finalize the layout for the Satire section for the weekly print publication, both in print and online.

Barrington Area Conservation Trust, Marketing & Graphic Design | 2014, 2015

  • For two consecutive years, I developed the theme and branding for the Barrington Area Conservation Trust’s largest annual fundraising event — the “Concert for Conservation” — designing the invitations, donor forms, tickets, posters, and event collateral;

  • Designed advertising campaigns, posters, and specialized donor outreach;

  • Created 25 pages of the BACT native wildflower guide.

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