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Experience in Marketing,
Brand Design, & Creative Strategy

Event Southwest

Event Southwest is a company that produces large-scale public events in the DFW area, such as the Dallas Marathon, American Heart Association's Heart Walk, Turkey Trot, and the Katy 5K. As Account Coordinator, my accomplishments include:

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  • Built the company’s social media strategy and implementation plan, developed a social media calendar, and designed and scheduled posts.

  • Developed key design collateral in Adobe Illustrator and AutoCAD for the large events such as the Dallas Heart Walk, the Katy 5K, the JPMorgan Corporate Challenge, developing graphical site maps, CAD site maps, runner bib design, digital ads, and event signage.

  • Responsible for city permitting for several large public-facing events and developed thorough system for identifying and administering public notices to encompassing residences and businesses.

  • Sourced and maintained vendor relations for events.

Made in NYC

Made in NYC is a nonprofit initiative dedicated to supporting the marketing and branding efforts of manufacturers within New York City. I was selected to serve as the 2020-2021 Fellow in Communications. My accomplishments include:

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  • Took lead in new member outreach, onboarding and engaging over 60 new members;

  • Analyzed 5 years of new member data and developed the “New Member Digest;”

  • Wrote over 35 articles — "Made in NYC Week 2020" announcement, the recap for the "Greening Industry" and "Fashion is Political" panel discussions, and the Black History Month, Earth Month, Women’s History Month, and AAPI Month campaigns in which I interviewed a series of highlighted members and wrote a specifically tailored article for each to share their individual stories;

  • Drafted and scheduled social media content across all platforms;

  • Created a highlights reel video series for the "Made in NYC Week 2020" event as well as the "Behind the Business" campaign.

  • Designed the graphics for event promotions, newsletters, and social media.

Resilient Film Festival

The Centrally Isolated Film Festival is an annual student film competition held at Cornell University. When the circumstances surrounding Covid-19 inspired us to shift into an online format, I took lead as Creative Director in reimagining how the event would take place. My accomplishments include:

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  • Developed the film festival's website;

  • Coordinated the streaming films;

  • Created a press release for the event;

  • Increased the attendance by 2000% from roughly a hundred attendees to over two thousand, with the total visits for the website nearing three thousand.

The Art of Public Health

Synecdoche is an educational art magazine focusing on topics of public health. The idea for this project was born out of the desire to utilize the arts to make public health more accessible to all — not just those specializing in public health research. From the beginning, I was immediately inspired by the idea of extending art beyond the arts community to enrich and educate the public in vital, scientific topics. So, although I had no experience in public health studies, I joined the inaugural team of biology and public health majors as their resident artist. As this project materialized, I took on the role as the pioneering Creative Director and Editor-in-Chief. My accomplishments include:

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  • Developed the magazine’s creative strategy and brand identity; 

  • Designed the Synecdoche logo;

  • Created the website and optimized the SEO; 

  • Designed and copyedited the first issue of the magazine.

Rebranding Radio

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As Creative Director for the internet radio station CornellRadio.com, I designed and developed a strategic rebranding initiative in addition to hosting my own radio show. My accomplishments include:

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  • Designed the CornellRadio.com logo;

  • Relaunched the website and improved the UX Design; 

  • Developed promotional material for social media;

  • Hosted a radio show.

The New ANUYU

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During the transition period when Revival Boutique rebranded as Anuyu Boutique, I served as Marketing and Brand Development Manager. My accomplishments include:

 

  • Developed the current logo used on the storefront and website; 

  • Implemented targeted digital campaigns to expand their social media presence;

  • Designed digital and print graphic content, including advertisements and posters.

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Creative Research
in Marketing Design

I served as the Creative Research Intern for the B2B Marketing Agency Quicksilver Studios. My accomplishments include:

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  • Compiled and synthesized scientific research on the psychological effectiveness of various graphic design techniques;

  • Conducted internal polls for employee engagement; 

  • Conducted a competitive analysis;

  • Researched potential areas of expansion; 

  • Proofread and edited written material;

  • Assisted in design.

Experiential Marketing
Masterclass

While working toward my master’s in Arts and Cultural Management at Pratt Institute, an executive program training professionals in the operations and management of nonprofit arts organizations, I designed and developed a masterclass in experiential marketing.

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