Event Strategy & Operations
Event Southwest
Event Southwest is a company that produces large-scale public events in the DFW area, such as the Dallas Marathon, American Heart Association's Heart Walk, Turkey Trot, and the Katy 5K. As Account Coordinator, my accomplishments include:
-
Built the company’s social media strategy and implementation plan, developed a social media calendar, and designed and scheduled posts.
-
Developed key design collateral in Adobe Illustrator and AutoCAD for the large events such as the Dallas Heart Walk, the Katy 5K, the JPMorgan Corporate Challenge, developing graphical site maps, CAD site maps, runner bib design, digital ads, and event signage.
-
Responsible for city permitting for several large public-facing events and developed thorough system for identifying and administering public notices to encompassing residences and businesses.
-
Sourced and maintained vendor relations for events.
"Day at the Races"
From branding to programming, I planned and coordinated all aspects of the celebratory “Day at the Races” event at the Arlington International Race Course in honor of the Passavant Cotillion. My accomplishments include:
-
Arranged experience enhancing activities, including a specially dedicated race, a VIP paddock tour and trophy presentation, jockey meet-and-greet, wagering vouchers, an expert guest speaker, and an interactive photo booth;
-
Developed the branding and design for the invitation, program of the day's events, contest forms, prizes, and other event collateral;
-
Created personalized mint julep cups and goodie bags;
-
Coordinated the venue, décor, and floral arrangements.
Resilient Film Festival
The Centrally Isolated Film Festival is an annual student film competition held at Cornell University. When the circumstances surrounding Covid-19 inspired us to shift into an online format, I took lead as Creative Director in reimagining how the event would take place. My accomplishments include:
-
Developed the film festival's website and UX design;
-
Coordinated the streaming films;
-
Created a press release for the event;
-
Increased the attendance by 2000% from roughly a hundred attendees to over two thousand, with the total visits for the website nearing three thousand.
"Concert for Conservation"
For two consecutive years, I developed the theme and branding for the Barrington Area Conservation Trust’s largest annual fundraising event — the “Concert for Conservation” — designing the invitations, donor forms, tickets, posters, and event collateral.
NY Summer Kickoff Party
In 2018, I worked as a graphic designer for the event software platform Tikkit.
My accomplishments include: